Geotourism is a unique product. It celebrates and promotes aspects of the Mourne-Cooley-Gullion region that make it special – its geology and the related fields of archaeology, mythology and heritage. The landscape around us has shaped the way we live and work and in some ways, we have shaped it.
The Mourne-Cooley-Gullion region takes in parts of the counties of Down, Louth and Armagh in Ireland.
The outstanding geological features and the beautiful landscape of the region have attracted so much interest and attention over time and it is natural that we should want to develop tourism in a way that can have a social and economic benefit for the region.
The Geotourism project will focus on the upland areas of the Mourne Area of Outstanding Natural Beauty, located in Newry and Mourne, Down and Banbridge Districts, the Ring of Gullion AONB and the Cooley peninsula and adjacent areas in County Louth, with a view to increasing visitor numbers, enhancing the tourism potential and contributing towards people’s appreciation of the beautiful landscape around them.
The work will include public education/consultation, access infrastructure, interpretation materials, events & tours, and targeted marketing initiatives and it will closely integrate tourism development with conservation and education.
The project is part-financed by the European Union’s European Regional Development Fund through the INTERREG IVA Cross-Border Programme managed by the Special EU Programmes Body. Our budget of STG£1.4m will finance the project to June 2015.
East Border Region Ltd are the lead agency for the project and Newry and Mourne District Council are the management agency. This is a collaborative project involving six partner agencies/authorities – EBR, Newry and Mourne Council, Down District Council, Banbridge District Council, Louth County Council and the Mourne Heritage Trust.