Atlantic CultureScape, a new €2million innovative project to collectively develop sellable experiences rooted in the Atlantic Area’s intangible cultural heritage in seven areas on Europe’s Atlantic coast, has been granted funding and will officially launch early in 2019.
The three-year project involves Newry, Mourne and Down District Council as lead partner, working collaboratively with Brecon Beacons National Park Authority in Wales, Rio Maior Municipality in Portugal, Cork Institute of Technology in Ireland, the University of Vigo; Regional Government for Cantabria and the Andalusian Agency of Cultural Institutions in Spain. There are also eleven associate partners involved, including ROGHA and the Fiddlers Green Festival.
Atlantic CultureScapes seeks to support rural communities in transnationally generated but locally appropriate sustainable economic development. It will focus on enhancing the tourism offering through the sustainable integration of Intangible Cultural Heritage thereby stimulating increased economic gain from tourism along the Atlantic Area.
Atlantic CultureScapes aims to stimulate innovative products by working collaboratively with networks and assisting them in bringing such products to market. The products will be conglomerated into an Atlantic Area Route, allowing the project to raise the profile of the sector through transnationally organised marketing. Transnational Programmes such as the Interreg VB Atlantic Area Programme provide a platform for the Council to work collaboratively with other regions around shared challenges and opportunities. This cooperation exposes the region to new ideas, knowledge and expertise which can benefit the region now and long into the future.
Councillor Mark Murnin, Chair of Newry, Mourne and Down District Council welcomed the funding from Interreg VB Atlantic Area with support from the European Regional Development Fund (ERDF) for this significant project. He added that “Transnational funding like this is hard to get, and rural areas like those of our district rely on them. This fund will support positive change in an area that is expected to undergo significant challenges in the years to come.”