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Newry, Mourne & Down Visitor Experience Plans – Cluster Group Workshops

Newry, Mourne & Down Visitor Experience Plans – Cluster Group Workshops

Newry, Mourne and Down District Council has recently completed a Tourism Strategy for the District. A key recommendation from the Strategy is the development of two themed Visitor Experience Plans – one for the Mourne and Ring of Gullion Experience and one for the Mourne Coastal Experience (Strangford Lough to Carlingford Lough including St. Patrick).  These Plans will play a critical role in creating ‘EPIC’ visitor experiences, unifying the overall destination Experience, and assisting business operators to deliver world-class memorable ‘EPIC moments’.

Visitor Experience Plans

The Visitor Experience Plans seek to bring the concept of ‘EPIC’ to life, providing a framework for a new approach to working together and delivering tourism experiences that are

  • Experiential
  • Personalised
  • Iconic and Immersive
  • Creative

The planning process will provide an opportunity to work with agencies, NMDDC staff, and business operators to develop new experiences and strengthen existing product in a way that is aligned with market expectations and the destination’s underlying focus on ‘mountains, myths and maritime’.

The preparation of the Experience Development Plans will involve important decisions and developments which have the potential to make a positive contribution not only to tourism, but to the wider economic development in the District. Through attracting new markets, and increasing both dwell time and daily spend, these plans will assist in job creation and in spreading the benefits of tourism across the District, while at the same time recognising the need to protect the special environmental character of Newry, Mourne and Down.


To promote further discussion following our recent EPIC Experience Sessions, we are undertaking a series of interactive workshops in different locations throughout the District, we encourage you to attend the workshop closest to your business, with a view to working in partnership with other tourism operators to develop new experiences:


13 June – Kilmorey Arms Hotel, Kilkeel 

·         Workshop: 10am – 1pm

20 June – Down County Museum,            Downpatrick 

·         Workshop: 10am – 1pm


14 June – The Burrendale Hotel, Newcastle

·         Workshop: 10am – 1pm

21 June – Canal Court Hotel, Newry 

·         Workshop: 9.30am – 12.30pm  


15 June – The Whistledown Hotel,        Warrenpoint

·         Workshop: 10am – 1pm

21 June – Ti Chulainn, Mullaghbane 

·         Workshop 3pm – 5pm


We look forward to seeing you at one of the cluster workshops

Please indicate which session you will attend by contacting:

Newry Visitor Information Centre at 028 3031 3170 or [email protected] OR

Newcastle Visitor Information Centre at 028 4372 2222 or [email protected]

Event Details

Newry, Mourne & Down Visitor Experience Plans – Cluster Group Workshops takes place on June 21, 2017.
It starts at 3.00pm and ends at 5.00pm.

Event Location

Ti Chulainn, Bog Road, Mullaghbawn,
Lottery Funded
NIEA DoE N&M DC Biodiversity

Quick Contact

Ring of Gullion AONB
Crossmaglen Community Centre,
O’Fiaich Square,
BT35 9AA.

Tel: +44 (0)28 3086 1949
Slieve Gullion Forest Park: +44 (0)28 3031 3170

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